For most young people, getting into a nightclub means having to navigate the doorman. And if you don't look the part, good luck getting in.
Privé flips that process on its head. The app allows you to buy your way in. You simply flash the bouncer your access pass on the app and bypass the line. All while impressing your friends.
- Role: Visual Design, Product Design
- Client: Brooks W. Cook
Since the process of entering a club is filled with lots of social signaling, the app needed to look the part. I helped the team establish the look and feel helped craft a sophisticated product experience.